Legal Blog
May 22, 2020
Cannabis/Marijuana Trademarks: What's the ETA?
What’s the ETA on Cannabis TMs?
As
of the date of this article, a total of 33 states, the District of Columbia,
Guam, Puerto Rico and the U.S. Virgin Islands have legalized the use of medical
marijuana within their jurisdictions.[i]
Florida ranks among one of these thirty-three states, having passed
comprehensive legislation, embodied in section 381.986 of the Florida Statutes,
addressing the...
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Feb 19, 2020
Everything you need to know about registering a trademark
Many companies overlook the trademark portion of registering their business, eager to sell their products and services and start earning money. But registering your trademark is a crucial step in the process.
What is a Trademark?
A trademark is a name, word, phrase, logo, design or symbol that companies use to give an identity to their products and distinguish their business from other manufacturers or sellers. The trademark is an essential part of offering recognition to customers.
As...
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Nov 06, 2019
Florida’s Revenge Porn Statute 2.0
In many
respects, the legal landscape governing social media, the Internet, and data
technology as a whole is relatively undeveloped. Federal law remains a
patchwork of various laws attempting to regulate bits and pieces of an
expansive whole. Many pieces of the puzzle remain altogether unregulated. The
glass half-full mentality, however, begs us to spotlight the recent development
in Florida’s sexual cyberharrasment law and the positive implications that this
development will...
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Oct 18, 2019
Triple Threat: Range of Legal Liability for Influencers
Triple Threat:
Range of Legal Liability for Influencers
While the world
was busy criticizing millennials for being glued to their phones, they were
busy creating a multi-billion-dollar industry . . . on their phones, of course.
Brand marketing
is no novel idea but the booming influencer industry sure is. Thanks to social
media platforms like Instagram and Facebook, brand endorsement is no longer
just for the rich and famous. Seemingly anyone with a large enough following on
social...
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Oct 10, 2019
Influencing the Law: The Implications of Influencer Fraud for Consumers, Influencers, and Developers
A
relatively new development in the influencer industry has been the
proliferation of influencer fraud in various forms. Influencers have capitalized
on the wide array of technologies available, which allow them to simulate user
engagement and secure more lucrative endorsement contracts.
When
choosing their influencers, brands judge the value of prospective influencers
based on their base, i.e., the number of followers they have, and their
engagement, or the amount of likes or...
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Sep 16, 2019
Trade Secret vs. Patent Protection - Which is Right for Me?
Intellectual property is often the backbone of a company. It is the essence of a brand’s or business’s success - the how and why of where they are. With that in mind, it only makes sense that keeping those ideas and details protected from theft and unlawful imitation is a top priority for businesses both big and small.
When most people think of protecting the property of a business, they think of a patent. You might even hear someone jokingly reply to a friend who comes up with an idea that...
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